Having a well-crafted marketing sales funnel is crucial for attracting, engaging, and converting customers. By leveraging the principles of Business Made Simple, Marketing Made Simple, and StoryBrand, you can create a funnel that not only resonates with your audience but also drives real business results. Let’s dive into how you can build a funnel that turns strangers into loyal customers.
Understanding the Framework
Before we get into the specifics, let’s quickly review the core concepts we’ll be working with:
- Business Made Simple: A comprehensive framework for running and growing a successful business.
- Marketing Made Simple: A straightforward approach to creating effective marketing strategies.
- StoryBrand: A messaging framework that positions your customer as the hero of their own story.
Now, let’s build our funnel.
Step 1: Clarify Your Message (StoryBrand)
The foundation of any effective marketing funnel is a clear, compelling message. Use the StoryBrand framework to craft your message:
- Identify your customer (the hero)
- Define their problem (the villain)
- Position yourself as the guide
- Provide a plan
- Call them to action
- Help them avoid failure
- End with success
Action Item: Create a one-page BrandScript that outlines these seven elements for your business.
Step 2: Create a One-Liner (StoryBrand)
Distill your BrandScript into a powerful one-liner that clearly communicates:
- The character (your customer)
- The problem you solve
- Your plan
- The successful outcome
Example: “We help busy professionals who struggle with time management implement a simple productivity system so they can achieve more without burning out.”
Step 3: Design Your Marketing Sales Funnel (Marketing Made Simple)
Now, let’s structure your funnel using the Marketing Made Simple framework:
1. Lead Generator
Create a valuable resource your potential customers want. This could be:
- A free PDF guide
- A webinar
- A quiz or assessment
Pro Tip: Ensure your lead generator addresses a real pain point identified in your StoryBrand BrandScript.
2. Landing Page
Design a simple, focused landing page that:
- Clearly states the problem you solve
- Offers your lead generator
- Includes a strong call-to-action
Key Elements:
- Headline (use your one-liner)
- Brief explanation of the lead generator
- Form to collect email addresses
- Image of the lead generator
3. Nurture Campaign
Develop an email sequence that builds trust and guides leads towards a purchase:
- Email 1: Deliver the lead generator
- Email 2: Share a success story
- Email 3: Overcome a common objection
- Email 4: Make your offer
Pro Tip: Use the StoryBrand framework in each email to maintain a consistent, compelling narrative.
4. Sales Letter
Create a long-form sales page that:
- Restates the problem
- Positions your product/service as the solution
- Outlines the plan (how it works)
- Includes testimonials
- Makes a clear offer
- Addresses objections
- Includes a strong call-to-action
Step 4: Implement and Optimize (Business Made Simple)
With your funnel in place, it’s time to put it into action and refine it:
- Set Clear Metrics: Determine key performance indicators (KPIs) for each stage of your funnel.
- Regular Review: Schedule weekly reviews to assess your funnel’s performance.
- A/B Testing: Continuously test different elements of your funnel:
- Lead generator offers
- Landing page headlines
- Email subject lines
- Call-to-action buttons
- Feedback Loop: Regularly gather customer feedback to refine your message and offerings.
- Scalability: As your funnel proves successful, look for ways to automate and scale your processes.
Bringing It All Together
Remember, your marketing sales funnel is more than just a set of tools or pages—it’s a journey you’re inviting your customers to take. By using the StoryBrand framework, you ensure this journey resonates with their desires and challenges. The Marketing Made Simple approach provides a clear structure for guiding them from awareness to purchase. And the Business Made Simple principles help you implement, measure, and optimize for long-term success.
Your Next Steps
- Draft your StoryBrand BrandScript
- Create your compelling one-liner
- Design your lead generator
- Build your landing page
- Write your nurture campaign emails
- Craft your sales letter
- Implement, measure, and optimize
Creating an effective marketing sales funnel takes time and effort, but the results are worth it. You’ll not only see increased conversions but also build stronger, more meaningful relationships with your customers.
Ready to transform your marketing and take your business to the next level? Let’s chat about how we can help you implement these strategies and create a funnel that drives real results.
